Home Alone:
The Forgotten ToothBrush

Client

Colgate

Idea

Every holiday season, millions of people meticulously pack outfits, chargers, skincare, gifts, and emergency snacks. And every holiday season, millions of people forget the one thing they use twice a day: toothpaste.

So we asked a simple question: what happens to the toothpaste you leave behind?

Results

9.7M Views
181.24K Engagements